Typo: Branding, Packaging and Display
Typo is the ultimate gifting and stationery destination, and one of Australia’s fastest growing lifestyle brands. Trading underneath the umbrella brand of cotton on, Typo filled a gap in the market for unique, fun and affordable stationery. Customers know they can always expect the unexpected. We are quirky, vintage and irreverent, adding personality to everyday items through humor, graphics and design.
Typo integrates a common concept and design across their store from packaging, branding and display. This allows a consistent design flow that fits in with the theme of the stores not only in the store its self but across any store you visit no matter where it is. Using a common theme of raw cardboard to package their products with a continued use of logo and font that would always fit into the style guide.
The brand has a large focal point of having product to express and bring out a personality of an individual. The brand itself stock a lot of different products to cater for everyone’s needs however makes an effort to consistently fit the packaging into the same style to add that constant vibe of the store. Typo creates every design featured on their products from the packaging to the typography so they have complete control of the feel and look of the brand
link:
http://cottonongroup.com.au/our-brands/typo/
image: https://www.google.com.au/search?q=typo&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiK6PuGkMXdAhWM62EKHcbAASkQ_AUIECgD&biw=1158&bih=593#imgrc=wWNlfkGoc2SX0M:
Research Process Diary 